Honestly, there are three reasons: our dogs. Darwin, Ozzy and Ziggy have been and still are the inspiration behind finding solutions to our problems as dog owners/parents who want our dogs to live their best lives.
So, let´s start with the number one reason all this started: meet Ozzy (bullterrier, 10 years old at the moment), our resident mischief instigator who is always hungry – both for food and adventure. He is however severely allergic to all sorts of food groups and environmental factors, which affects his behaviour and general well-being, so dog food is a very delicate thing in our house.

Through the years we have tried all sorts of dog foods and treats and all of them resulted in awful allergic reactions. The idea of creating our own line of natural treats without any kind of additives was brewing in my head for a while and with plenty of free time during Covid19 pandemic, I decided to take action. My goal was to find a treat that he – and any dog with the same issues (or not so severe) – could enjoy, without any fear of his/her health being compromised.
As it goes, there have been several obstacles on this path, from production process, sustainable packaging, sourcing ingredients, finding producers who understand our vision and don´t care only about money, being lied to, etc. … it has been the biggest learning experience of my life, and sometimes I have to admit that it has been difficult to decide to either make compromises and continue, or stick to the set standards and values and stop. This is why we have added new products and new services, so that we could stay true to ourselves and our goals to help likeminded dog people with similar problems. The only compromise I refuse to make is about quality of our products and transparency. Because I know how you feel, I know how much you love your dogs and what you would do for them. Because I would as well, 100%.
Zarja & LYO DOG team